Explain what your business does
Explain what your business does, who you help and how visitors can contact you. Put the most useful information near the top of the page and use words your customers understand.
A clear menu matters more than having lots of pages. Group related services and use link text that tells people what they will find next.
Make the site easy to use on mobile
A mobile website needs more than small text. Check that buttons are easy to tap, menus are clear and forms are easy to complete. Review how images and content fit a narrow screen.
Use proper headings and page structure, clear text colours and visible keyboard focus. Add useful text descriptions to images. These steps help more people use your site.
Keep pages quick and stable
Use compressed images in sizes that suit the screen. Avoid scripts that do not help visitors. Set image dimensions so the page does not jump around while it loads.
Test important pages on mobile devices and slower connections. Tools such as Lighthouse can help find problems, but real visitor data is needed to judge live performance.
Check that contact forms work
Forms need clear labels, helpful error messages and honest results. A success message is not proof that an email arrived. Test the form checks, spam protection and actual inbox delivery.
Keep checking the site after launch. Broken links, old service details and unanswered enquiries can make an otherwise good website less useful.
Need help with the next step?
Need help applying these ideas to your business? Explore our Web Development services or talk to Blue Stone about what you need.